Grassroots Innovation from the Bottom of the Pyramid | Zendy

Mohd Faiz Hilmi | Zendy

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Grassroots Innovation from the Bottom of the Pyramid

Author(s) -

Mohd Faiz Hilmi

Publication year - 2012

Publication title -

current opinion in creativity innovation and entrepreneurship

Language(s) - English

Resource type - Journals

ISSN - 0719-2991

DOI - 10.11565/cuocient.v1i2.5

Subject(s) - grassroots , government (linguistics) , agency (philosophy) , product (mathematics) , nature versus nurture , process (computing) , pyramid (geometry) , bottom of the pyramid , political science , public relations , business , sociology , marketing , social science , computer science , geometry , mathematics , politics , law , philosophy , linguistics , physics , optics , anthropology , operating system

Grassroots innovation is defined as innovative product or process created at the bottom of the pyramid, usually due to necessity, hardship and challenges. This article seek to understand and examine how grassroots innovation creates productive employment. This article briefly explain the role of Yayasan Inovasi Malaysia, a government agency setup to nurture and support scientific innovation, in discovering innovative process and product at grassroots’ level.

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