Open AccessKey Caveats and Emerging Creative Solutions to Achieve
Author(s) -
Frederick G. Crane,
Marc H. Meyer
Publication year - 2012
Publication title -
current opinion in creativity innovation and entrepreneurship
Language(s) - English
Resource type - Journals
ISSN - 0719-2991
DOI - 10.11565/cuocient.v1i2.2
Subject(s) - key (lock) , corporation , business , process management , management science , knowledge management , marketing , computer science , economics , computer security , finance
Effective, sustained innovation remains one of the great challenges facing almost every corporation. This paper outlines several key caveats that corporations need to understand and adhere to if they wish to win the innovation game. The paper also outlines emerging creative solutions being used by several corporations designed to abide by such caveats and in doing so improve their innovation success rates.
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