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The accelerated development of the tertiary industry is the inevitable result of productivity improvement and social progress. Vigorously developing the tertiary industry is conducive to enhancing the stamina of agricultural production, promoting the socialization and professionalization of industrial and agricultural production, optimizing the production structure, promoting the full development of the market, and alleviating employment pressure so as to promote the sustained, rapid, and healthy development of the entire economy. Microenterprises are one of the carriers for the development of the tertiary industry. Microenterprises can effectively alleviate the country’s increasingly serious employment problems. However, with the saturated operation of microenterprises, the competition of microenterprises is becoming more and more intense. Small- and medium-sized enterprises are under the pressure of competition in terms of manpower, location, consumption level, and supply of goods. At the same time, small- and medium-sized enterprises are also facing problems such as high operating pressure, rising costs, financing difficulties, and heavy taxes and fees. In this environment, if small enterprises want to maintain long-term development, they must adapt to new forms and take active measures. Small- and medium-sized enterprises must use flexible and diverse forms of employment, actively adjust the industrial structure, vigorously develop the tertiary industry, and absorb more employed labor. The purpose of this paper is to study the use of IOT big data to optimize and upgrade the governance scheme of microenterprises. The purpose is to improve the governance effect of microenterprises and promote the development of microenterprises. This paper proposes optimal governance based on the collaborative algorithm and Pareto algorithm and conducts governance evaluation in multiple aspects of microenterprises, respectively. After obtaining the relationship with profit maximization, this paper finally analyzes and summarizes, obtains two optimal schemes, and evaluates and compares these two schemes with the traditional scheme. The results show that the profit maximization degree of the two schemes can reach 92%. Compared with the traditional scheme, the maximum profit of small enterprises after the implementation of governance has increased by about 30%.

Upgrading of IOT Big Data Governance Scheme in Microenterprise Governance