A Moderated Mediation Model of Factors Influencing Intention to Adopt Cryptocurrency among University Students

The goal of this study is to find out what people think about cryptocurrencies and how they feel about it. The study used a questionnaire to assess the factors that influence people’s willingness to accept cryptocurrency. The study used a pretest, posttest quantitative analysis to determine the level of awareness among users in the first phase. In the second step, information regarding the conceptual framework was gathered using a survey approach. For the study, 350 university students were chosen as the sample size. Hypotheses about the significant effects of perceived benefits, perceived risks, perceived value, and structural provisions on behavioral intention to adopt cryptocurrency were accepted, while hypotheses about social effects, moderating effect of self-efficacy and personal innovativeness as well as the mediator attitudes towards using cryptocurrency, were not statistically proven. The tested model and resultant findings have brought many managerial and theoretical implications for enhancing the intention to adopt cryptocurrency.