Open AccessA Precision Marketing Strategy of e-Commerce Platform Based on Consumer Behavior Analysis in the Era of Big Data
Author(s) -
Di Zhang,
Minghao Huang
Publication year - 2022
Publication title -
mathematical problems in engineering
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.262
H-Index - 62
eISSN - 1026-7077
pISSN - 1024-123X
DOI - 10.1155/2022/8580561
Subject(s) - cluster analysis , consumption (sociology) , computer science , e commerce , value (mathematics) , marketing strategy , data mining , consumer behaviour , order (exchange) , matrix (chemical analysis) , marketing , artificial intelligence , machine learning , business , world wide web , social science , sociology , materials science , finance , composite material
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