Construction of Online Agricultural Product Consumption Demand Analysis Model Based on Data Mining Technology

The traditional offline marketing mode of agricultural products was relatively single and difficult to adapt to the effective communication between agricultural and commercial enterprises and customers under the new situation, while the coordination between online agricultural products marketing management and customers’ consumption needs was not enough. Therefore, this paper puts forward the research on the construction of online agricultural product consumption demand analysis model based on data mining technology. Based on the supply-demand relationship between agricultural and commercial enterprises and consumers, this paper analyzed consumers and their demand behavior for agricultural products and gave an evaluation model of customers’ consumption demand for agricultural products. Using data mining technology, this paper made a cluster analysis on the characteristics of consumer demand behavior and established the mapping relationship between agricultural products and consumer demand. Then, the online consumption demand prediction and analysis model of agricultural products was put forward. Finally, the performance of demand forecasting model based on data classification was analyzed. The empirical results showed that the model proposed in this paper can better predict and analyze the consumption demand behavior of online agricultural products and had certain feasibility and effectiveness. The online consumption demand analysis model proposed in this paper played a positive role in improving the marketing management level of agricultural products.