Open AccessOptimal Omnichannel Development Strategy in O2O Supply Chain under the Impact of Webrooming
Author(s) -
Shizhen Bai,
Mei Jiang
Publication year - 2022
Publication title -
mathematical problems in engineering
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.262
H-Index - 62
eISSN - 1026-7077
pISSN - 1024-123X
DOI - 10.1155/2022/7798236
Subject(s) - omnichannel , brick and mortar , profit (economics) , supply chain , business , industrial organization , microeconomics , computer science , marketing , economics , the internet , world wide web
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