Open AccessThe Impact of Multimedia Video Marketing on Consumer Psychology and Behavior
Author(s) -
Yujia Han,
Hyung-gon Kim,
Tian Lan
Publication year - 2022
Publication title -
mobile information systems
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.346
H-Index - 34
eISSN - 1875-905X
pISSN - 1574-017X
DOI - 10.1155/2022/5778025
Subject(s) - computer science , promotion (chess) , variety (cybernetics) , multimedia , digital marketing , marketing , business , world wide web , political science , artificial intelligence , politics , law
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