Open AccessHow Travel Vlogs on YouTube Influence Consumer Behavior: A Use and Gratification Perspective and Customer Engagement
Author(s) -
Pantas H. Silaban,
Wen-Kuo Chen,
Tongam Sihol Nababan,
Ixora Javanisa Eunike,
Andri Dayarana K. Silalahi
Publication year - 2022
Publication title -
human behavior and emerging technologies
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.823
H-Index - 8
ISSN - 2578-1863
DOI - 10.1155/2022/4432977
Subject(s) - gratification , advertising , entertainment , perspective (graphical) , tourism , structural equation modeling , psychology , consumer behaviour , business , social psychology , political science , computer science , artificial intelligence , machine learning , law
Accelerating Research
Robert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom
Address
John Eccles HouseRobert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom