Open AccessA Comparative Study on the Competitiveness of Knowledge-Driven Sports Brands
Author(s) -
Yuxin Tang,
Shengfeng Zan,
Xiaowen Zhang
Publication year - 2022
Publication title -
wireless communications and mobile computing
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.42
H-Index - 64
eISSN - 1530-8677
pISSN - 1530-8669
DOI - 10.1155/2022/2489568
Subject(s) - brand management , brand equity , brand awareness , business , marketing , operability , brand extension , advertising , asset (computer security) , competition (biology) , computer science , ecology , computer security , software engineering , biology
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