Analysis of Key Factors Affecting Undergraduate Entrepreneurship Ability from a Big Data Perspective

To achieve rapid social and economic growth, society has raised expectations for the overall quality and competence of today’s college students in the environment of big data. College students must have a strong spirit of creation and entrepreneurship, as well as a precise level of professional knowledge and practical talents. Based on this backdrop, a weighted K-means clustering method (WK-means) is utilized to investigate the key determinants of college students’ entrepreneurial ability and their interactions with important text content, such as the college student innovation and entrepreneurship competition. To begin, extract a number of characteristics from the sample of entrepreneurial college students, particularly the entrepreneurial ability components. The sample is then divided into two groups. Entrepreneurs who succeed are categorized as positive, while those who fail are classified as negative. The clustering result yields the feature weight of each sample. The weight of each attribute is proportionate to its importance. Second, using the multivariate relationship analysis approach, the correlation between various factors is determined, and the impact of various factors on college students’ entrepreneurial capacity is further investigated. The results of the experiment demonstrate that adaptability and learning ability are the most important characteristics influencing college students’ entrepreneurial aptitude, whereas self-control has little impact.