Legal Governance of Internet Platform Monopoly Based on Big Data Analysis: A Review of Alibaba Case

Numerous Internet platforms developed with novelty and innovation in knowledge society provide for the optimal utilization and integration of the Internet in allocation of social resources, development of digital trends, and absorption of new opportunities of the advanced digital economy. However, the corresponding challenges have come along with the development: the monopoly governance of Internet platforms has received more and more attention under the impetus of typical cases such as the “Alibaba case.” This paper considers the basic content of Internet platforms and their monopolistic qualities as well. This will further elaborate the monopolistic nature of Internet platforms including “two-for-one” behavior in relevancy to market and dominant position. This study will further explore the regulatory idea for the Internet platforms’ antimonopoly. The purpose is to establish a sound comprehensive Internet governance system and promote the healthy and sustainable development of the platform economy.