Exploring Green Hotel Competitive Strategies by Using the Hybrid Method for Complex Data Analysis | Zendy

ChiaHuei Wu | Zendy

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Exploring Green Hotel Competitive Strategies by Using the Hybrid Method for Complex Data Analysis

Author(s) -

ChiaHuei Wu

Publication year - 2021

Publication title -

mathematical problems in engineering

Language(s) - English

Resource type - Journals

SCImago Journal Rank - 0.262

H-Index - 62

eISSN - 1026-7077

pISSN - 1024-123X

DOI - 10.1155/2021/9982387

Subject(s) - consumption (sociology) , resource (disambiguation) , set (abstract data type) , resource consumption , environmental economics , competitive advantage , independence (probability theory) , operations research , green consumption , business , computer science , marketing , risk analysis (engineering) , operations management , economics , engineering , microeconomics , mathematics , production (economics) , statistics , sociology , computer network , social science , ecology , biology , programming language

Green hotels emphasize safety, health, and environmental friendliness and advocate for green operations, green consumption, environmental protection, and the reasonable consumption of resources in operations. In short, environmental protection and moderate resource consumption are underscored. The literature on green hotel criteria and competitive strategies has two shortcomings. Some studies assume the independence of each criterion; these criteria are not mutually influential or causally related. By contrast, other studies set equal weights for all criteria. The present study explored the criteria and competitive strategies of green hotels by combining the importance-performance analysis (IPA) and the Decision-Making Trial and Evaluation Laboratory (DEMATEL) method into the IPA-DEMATEL model.

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