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Green hotels emphasize safety, health, and environmental friendliness and advocate for green operations, green consumption, environmental protection, and the reasonable consumption of resources in operations. In short, environmental protection and moderate resource consumption are underscored. The literature on green hotel criteria and competitive strategies has two shortcomings. Some studies assume the independence of each criterion; these criteria are not mutually influential or causally related. By contrast, other studies set equal weights for all criteria. The present study explored the criteria and competitive strategies of green hotels by combining the importance-performance analysis (IPA) and the Decision-Making Trial and Evaluation Laboratory (DEMATEL) method into the IPA-DEMATEL model.

Exploring Green Hotel Competitive Strategies by Using the Hybrid Method for Complex Data Analysis