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This paper studies the information of big data in the digital publishing industry chain and adopts advanced algorithms for its fusion calculation. The basic theory of digital publishing ecological chain is dissected, the construction requirements, construction methods, and construction paths of digital publishing ecological chain are analysed, and feasible construction measures are proposed. It also defines the connotation of the fusion of knowledge services between publishing institutions and libraries in the digital era; then analyses the characteristics and principles of the fusion of knowledge services between publishing institutions and libraries in the digital era; and finally sorts out the theoretical foundations such as synergy theory, information integration service theory, and game theory. Meanwhile, this paper also studies the flow of digital publishing resources and empirically analyses the eco-efficiency of digital publishing eco-chain by using metabolic network analysis, population analysis, and life cycle analysis, and it finds the eco-efficiency problems of the existing e-book eco-chain from its analysis. Finally, the imbalance in the digital publishing ecological chain and its hazards are analysed, and specific regulation and optimization measures are proposed. The research in this paper makes up for the deficiencies of related studies and can well solve the problems that exist in the previous and provide theoretical support for the healthy development of digital publishing enterprises.

Information Fusion Algorithm for Big Data in Digital Publishing Industry Chain