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School of Art and Design, Nanjing Institute of Engineering, Nanjing, Jiangsu, China School of Political Science and Public Administration, Shandong University, Qingdao, Shandong, China Business School, Liaoning University, Shenyang, China Department of Business Administration, Iqra University, Karachi, Pakistan Department of Economics, -e Islamia University of Bahawalpur, Bahawalpur, Pakistan School of Tourism, Hospitality and Event Management, Universiti Utara Malaysia, Sintok, Malaysia

complexity

The Role of Artificial and Nonartificial Intelligence in the New Product Success with Moderating Role of New Product Innovation: A Case of Manufacturing Companies in China