The Role of Artificial and Nonartificial Intelligence in the New Product Success with Moderating Role of New Product Innovation: A Case of Manufacturing Companies in China | Zendy

Jianjun Hou | Zendy; Yi Yao | Zendy; Javaria Hameed | Zendy; Hafiz Waqas Kamran | Zendy; Muhammad Atif Nawaz | Zendy; Ramaisa Aqdas | Zendy; Ataul Karim Patwary | Zendy

Open Access

The Role of Artificial and Nonartificial Intelligence in the New Product Success with Moderating Role of New Product Innovation: A Case of Manufacturing Companies in China

Author(s) -

Jianjun Hou,

Yi Yao,

Javaria Hameed,

Hafiz Waqas Kamran,

Muhammad Atif Nawaz,

Ramaisa Aqdas,

Ataul Karim Patwary

Publication year - 2021

Publication title -

complexity

Language(s) - English

Resource type - Journals

SCImago Journal Rank - 0.447

H-Index - 61

eISSN - 1099-0526

pISSN - 1076-2787

DOI - 10.1155/2021/8891298

Subject(s) - nexus (standard) , product (mathematics) , new product development , china , knowledge management , business , product innovation , marketing , computer science , political science , geometry , mathematics , law , embedded system

School of Art and Design, Nanjing Institute of Engineering, Nanjing, Jiangsu, China School of Political Science and Public Administration, Shandong University, Qingdao, Shandong, China Business School, Liaoning University, Shenyang, China Department of Business Administration, Iqra University, Karachi, Pakistan Department of Economics, -e Islamia University of Bahawalpur, Bahawalpur, Pakistan School of Tourism, Hospitality and Event Management, Universiti Utara Malaysia, Sintok, Malaysia

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