Profit Allocation of Agricultural Machinery Service-Oriented Manufacturing Alliance Based on Modified Shapley Value Method

Shapely value is a method of determining the importance of individuals in the collective, avoiding the equal allocation of profit. The profit allocation on SOM (service-oriented manufacturing) alliance between agricultural machinery manufacturing enterprises and suppliers under the SOM mode is a complex problem restricted by many factors, but the Shapely value method does not consider the differences of member enterprises. Therefore, factors that affect the profit allocation are given in this paper, such as input level, effort level, innovation level, risk factor, and value-added factor. Based on these factors, the Euclidean distance is used to modify the traditional TOPSIS method to determine the profit allocation correction coefficient, and the GRA (grey relational analysis) is introduced into the TOPSIS method to calculate the closeness degree, which reflects the position relationship and consistency of data curve. Based on the modified Shapley value method, a profit allocation method of agricultural machinery service-oriented manufacturing alliance is constructed. Finally, an application example is given to verify the effectiveness of the proposed method.