The Impact of Identity on Satisfaction toward Entrepreneurial Environment: A Case Study

With the evolution of economic theory and the change of actual environment, the research on returnee entrepreneurs owns new significance. This article uses Chinese returnee entrepreneurs in Beijing areas as a sample to test the halo effect after returnee entrepreneurs encounter financing expectations violation and uses the theory of identity economics to explain the cause of this halo effect. Questionnaire survey, correlation analysis, and multiple regression were used in this study. The conclusion shows that after overseas returnees encounter a violation of financing expectations, not only will they lower their satisfaction with the financing environment but also this negative sentiment will spread to the two areas of policy support environment and entrepreneurial culture environment. The halo effects produced by returnees of different identity types are different, and the halo effect produced by returnees who identify with their own talents will be more obvious.