A Study of Big-Data-Driven Data Visualization and Visual Communication Design Patterns

This paper provides an in-depth study and analysis of big-data-driven data visualization and visual communication design models. The characteristics of new media and the definition of traditional media are analyzed; the importance of the new media environment is derived through comparison; and the successful cases of new media integration today are analyzed. In this process, we will optimize the traditional science and technology intelligence service model, optimize the various components that make up the science and technology intelligence wisdom service, achieve model optimization and reflect the four characteristics of science and technology intelligence wisdom service, and reconstruct the science and technology intelligence wisdom service using the literature research method. The design based on imagery schema theory is manifest, inclusive, and somewhat innovative and at the same time has a high degree of consistency and internal logical relationship with the visual representation of multidomain heterogeneous data at the cognitive level and displays purpose. This internal logical relationship is systematically organized and deeply analyzed, and the methodology from subpattern extraction and visual interaction design to the deep integration of visual representation is proposed in combination with specific application scenarios and cases.