A Target-Oriented Multiple-Attribute Decision-Making Approach Based on Probabilistic Linguistic Preference Relations

While the approach to multiple-attribute decision-making (MADM) is widely used in a variety of fields, including models with fuzzy sets and corresponding extensions, it cannot solve target-oriented decision problems with both selective and targeted alternatives. Therefore, this study provides the first description of a target-oriented MADM problem and proposes a novel decision framework. An attribute value function for target orientation is defined by integrating range and frequency values derived under cumulative prospect theory and range-frequency theory. A Choquet integral with discrete fuzzy measures is then used to integrate attribute values and determine comprehensive values for selective alternatives. In this determination of comprehensive values, a parameter estimation model is also established, with its input assumed to be the pairwise comparison judgment matrix with probabilistic linguistic preference relation. This model as well as its transformation aims at determining the parameters of both the attribute value function and fuzzy measures. Finally, the process of target-oriented MADM is summarized, and an illustrative example is provided to demonstrate the applicability of the proposed techniques.