Operation Strategies Based on Horizontal Competition and Service Capability Sharing under Demand Disturbance | Zendy

Kun Wang | Zendy; Dongsong Wu | Zendy

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Operation Strategies Based on Horizontal Competition and Service Capability Sharing under Demand Disturbance

Author(s) -

Kun Wang,

Dongsong Wu

Publication year - 2021

Publication title -

discrete dynamics in nature and society

Language(s) - English

Resource type - Journals

SCImago Journal Rank - 0.264

H-Index - 39

eISSN - 1607-887X

pISSN - 1026-0226

DOI - 10.1155/2021/6682833

Subject(s) - service (business) , competition (biology) , profit (economics) , price discrimination , industrial organization , microeconomics , business , service level , mode (computer interface) , computer science , economics , marketing , ecology , biology , operating system

The article considers the influence of demand disturbance on price, service capability, and operation mode selection of firms. Firstly, we discuss the equilibrium pricing and service capability strategy of the firm under three operation modes: price and service competition, price competition and service capability sharing, and price and service centralized making-decision. When there is demand disruption, firms determine their pricing and service capacity strategies under the three main operating models above. Finally, the comparative analysis shows that the influence of service capability in centralized decision price and service capability mode is greater than that on service capability in price competition and service capability sharing mode. The smoothness of service capability in price competition and service capability sharing mode is better than that in the centralized decision mode. And when the market price competition coefficient is moderate or the negative demand disturbance occurs, the price competition and service capability sharing mode has little influence on the profit compared with the other two modes (the profit loss is the smallest).

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