Predicting Customer Turnover Using Recursive Neural Networks

The most valuable asset for a company is its customers’ base. As a result, customer relationship management (CRM) is an important task that drives companies. By identifying and understanding the valuable customer segments, appropriate marketing strategies can be used to enhance customer satisfaction and maintain loyalty, as well as increase company retention. Predicting customer turnover is an important tool for companies to stay competitive in a fast-growing market. In this paper, we use the recurrent nerve sketch to predict rejection based on the time series of the lifetime of the customer. In anticipation, a key aspect of identifying key triggers is to turn off. To overcome the weakness of recurrent neural networks, the research model of the combination of LRFMP with the neural network has been used. In this paper, it was found that clustering by LRFMP can be used to perform a more comprehensive analysis of customers’ turnover. In this solution, LRFMP is used to execute customer segregation. The objective is to provide a new framework for LRFMP for macrodata and macrodata analysis in order to increase the problem of business problem solving and customer depreciation. The results of the research show that the neural networks are capable of predicting the LRFMP precursors of the customers in an effective way. This model can be used in advocacy systems for advertising and loyalty programs management. In the previous research, the LRFM and RFM algorithms along with the neural network and the machine learning algorithm, etc., have been used, and in the proposed solution, the use of the LRFMP algorithm increases the accuracy of the desired.