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The Kubuqi Desert is the seventh-largest desert in China. Under the leadership of the central, autonomous region and local governments, the ecological situation has undergone historic changes. In this paper, we select Hangjin Banner and Dalate Banner, which have the most widely distributed deserts and use 347 households as the research perspective to construct the evaluation index system of the government's ecological environment governance effect. The entropy method is used to evaluate the governance effect, and the ordinary least squares and quantile regression are used to compare the evaluation differences of different publics. The research found the following. (1) The public believes that the government's ecological governance measures have achieved good results in the third-level index analysis. The ecological environment in the desert area has been significantly improved; that is, the survival rate of trees has increased, the area of vegetation coverage and vegetation types have increased, and the frequency of sandstorms has decreased. However, the intensity of sandstorms and the flow of water sources did not change significantly. The various types of public income have increased significantly compared to before the governance. The public takes the ecological priority as the concept and actively participates in the government's governance implementation, which means that the ecological awareness and behavior are higher. (2) Among the second-level index, the weights and scores in descending order are public economic characteristics: 45.53% and 0.4840, public ecological behavior: 25.62% and 0.1682, public ecological effect perception: 18.35% and 0.1240, and public ecological awareness: 10.51% and 0.0291. The comprehensive evaluation result is 0.8054, which is in the first grade, and the effect is excellent. (3) The public comprehensive evaluation results of the two regions are similar. Hangjin Banner is 0.8209 and Dalate Banner is 0.8557, both in the first grade. The effect is excellent. (4) In the OLS regression results, gender has a significant positive impact on evaluating the government's ecological environment governance effect. Age, ethnicity, and occupation have a significant negative impact. As the quintile increases, the influence of gender, age, and ethnicity first increases and then decreases. The maximum regression coefficient of gender at the 50% quantile is 0.714, which has a significant positive effect. Age has a significant negative impact at each quantile. The regression coefficient of ethnicity at the 50% quantile is the highest -0.357, which has a significant negative impact. Occupation only has a significant negative impact at the low quintile.

scientific programming

Evaluation of Government Ecological Environment Governance Effect from the Public’s Perspective Based on the Entropy Method: Take the Kubuqi Desert in Inner Mongolia as an Example