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Food safety issues were a growing concern in most countries; affecting the people's health, social stability, economic development, and dairy product safety had always been an important topic of concern for consumers. This study is aimed at investigating the concerns of consumers about dairy product label information and its influencing factors. These survey data were reported for 4408 respondents with a total response rate of 96.35%. Findings revealed that consumers' concern on dairy product label information was relatively high on the whole, and there were significant differences in the level of consumers' concern on dairy product label information ( P  < 0.05). Regression results indicated that education significantly influenced consumers' concern about dairy product label information than age and Engel's coefficient ( P  < 0.05). Findings from this study will provide references for the government to disseminate dairy product knowledge to the public effectively.

The Effects of Dairy Product Label Information on Cognition of Consumers: The Case of the China Choices