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In order to study the special production, distribution, transportation, and sales of short-lived and short-lived multimedia products, this paper studies the cost and benefit optimization of a three-level supply chain network consisting of a supplier-producer-distribution center. Simultaneously, to effectively describe the actual inventory level of the retailer’s multimedia products, this paper introduces a new nonlinear function to define the real-time inventory of multimedia products to establish a biobjective nonlinear mixed-integer programming model to estimate the inventory. The research results show that the model established in this paper can not only provide the overall cost and optimal decision-making plan for the short-lived dairy supply chain but also the design method is better than the standard constraint method. Relevant research results have important potential guiding significance for research and design of supply chain network structure, measurement of multimedia product inventory levels, and improvement of customer satisfaction. The optimized design of the logistics supply chain of multimedia products with short life cycle under the background of new retail is beneficial.

Research on Optimal Design of Short-Life Cycle Product Logistics Supply Chain Based on Multicriteria Decision Model