Research on the Balanced Relationship between Online Consumer Behavior and E-Commerce Service Quality Based on 5G Network

In order to better explore the consumer psychology activities of consumers and reduce the cost control risks of enterprises, this article aims to explore the relationship between online consumer behavior and e-commerce service quality and hopes to study e-commerce by dividing online consumer groups. This article uses 5G technology to track consumer consumption habits and consumption costs. First, according to the existing literature and qualitative interviews with online consumers, it is determined that the e-commerce service quality evaluation factors are the core service quality-related system reliability, efficiency, guarantee and completion, and the quality of after-sales service. Then, based on the data obtained from the questionnaire, SPSS statistical analysis software was used to analyze the reliability of the sample variables, thereby improving the quality of the sample data. We perform descriptive statistical analysis on these measurement items. Each attribute calculates the importance of each dimension. Through the analysis of experimental cases, it can be seen that the use of 5G technology can well match consumers’ consumption habits and message needs and can evaluate the quality of e-commerce services more accurately and scientifically.