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A growing number of web users around the world have started to post their opinions on social media platforms and offer them for share. Building a highly scalable evolution prediction model by means of evolution trend volatility plays a significant role in the operations of enterprise marketing, public opinion supervision, personalized recommendation, and so forth. However, the historical patterns cannot cover the systematical time-series dynamic and volatility features in the prediction problems of a social network. This paper aims to investigate the popularity prediction problem from a time-series perspective utilizing dynamic linear models. First, the stationary and nonstationary time series of Weibo hot events are detected and transformed into time-dependent variables. Second, a systematic general popularity prediction model N- SEP 2 M is proposed to recognize and predict the nonstationary event propagation of a hot event on the Weibo social network. Third, the explanatory compensation variable social intensity (SI) is introduced to optimize the model N- SEP 2 M. Experiments on three Weibo hot events with different subject classifications show that our prediction approach is effective for the propagation of hot events with burst traffic.

Evolutionary Prediction of Nonstationary Event Popularity Dynamics of Weibo Social Network Using Time-Series Characteristics