Factor Analysis about Indonesian Students’ Motivations to Study in China Based on Push‐Pull Theory | Zendy

Shuang Yang | Zendy; Sheling Ye | Zendy; Haiyan Li | Zendy

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Factor Analysis about Indonesian Students’ Motivations to Study in China Based on Push‐Pull Theory

Author(s) -

Shuang Yang,

Sheling Ye,

Haiyan Li

Publication year - 2021

Publication title -

wireless communications and mobile computing

Language(s) - English

Resource type - Journals

SCImago Journal Rank - 0.42

H-Index - 64

eISSN - 1530-8677

pISSN - 1530-8669

DOI - 10.1155/2021/2656116

Subject(s) - socialization , china , indonesian , exploratory factor analysis , push and pull , destinations , marketing , descriptive statistics , test (biology) , advertising , business , tourism , geography , psychology , social psychology , mathematics , engineering , linguistics , philosophy , archaeology , mechanical engineering , paleontology , statistics , service (business) , biology

Based on the push-pull model, the study is aimed at testing 116 China (Jiangsu Province) overseas students’ travel motivations with the methods of factor analysisANOVA analysis, and independent t -test to explain internal and external factors, which influence overseas students’ travel decision, and further improve overseas students travel market. The results show that leisure and relaxation, togetherness and socialization, and knowledge and culture are top three push factors, while special festivals, historical sites, and financial budgets are top three pull factors. Among sociodemographic factors, gender differences, lengths of visit in China, and main income sources have significant differences in overseas students travel decisions. With “One belt, one road” initiative, travel industries should precisely understand overseas students traveling preferences, explore travelling market layout to balance economic benefits and cultural transmission, and develop overseas students’ traveling destination groups.

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