Dynamic Mathematical Model of Information Spreading on News Platform

In recent years, the news platform has become the primary source of information for users. However, there are few studies on the news platform, especially for the analysis and modeling of the spreading process of information. This article models the dynamic process of information spreading on the news platform. Firstly, we analyze the dynamic characteristics of user state and information value. Users of news platforms have two states, active and silent states, and users can switch between these two states. The information value determines the probability of user state conversion. We construct the mathematical model for the dynamic features of user state and information value considering these characteristics. Then, with appropriate parameter assumptions, simulation experiments are performed to analyze the regularity of information spreading. The results of the experiment show that the user’s reading speed 1 / r and the conversion probability p α , β , t are important indicators that affect user state conversion. The lower reading speed and higher conversion probability can improve the transformation of the user state. Furthermore, we present some applications to promote information spreading, such as assessing the effectiveness of information spreading and controlling rumors on news platforms. Finally, we analyzed the effect of its information dissemination by taking Toutiao as an example and confirmed that the visibility and quality of information are important factors that affect information spreading. The experiments and analysis show that the dynamic mathematical model can reflect the information spreading in different situations with different parameters on the news platform.