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This paper proposes a new tag anticollision algorithm. On the basis of the common query tree algorithm, this algorithm increases the number of query bits, so that the algorithm has a faster tag identification amount in the state of full time slots. Collision bit and total response bit are used to estimate the number of tags, and combined with the highest collision bit to determine whether it is continuous, the number of query crosses is adaptively adjusted, and a variable bit dynamic query tree tag anticollision algorithm is designed. In conjunction with the settlement environment, improvements have also been made in the status of the identified tags. The new algorithm has improved progress in reducing idle time slots and reducing search depth. Under the premise of ensuring stability, the recognition efficiency of the algorithm is improved. From the perspective of different dimensions of corporate network and marketing dynamic capabilities, based on the strength of network relationships and product development processes, it can promote value creation model innovation in business model innovation. That is, when the network partners communicate very frequently, they can provide new ideas and resources for enterprise product development and creation and then can better integrate innovation through product innovation, quality improvement, product development cycle shortening, and development advance management. Typed products and resources are put into the operation process of the industrial chain of product output to better create new products for customers and lay the foundation for realizing the innovation of corporate value creation models. Based on the network density and customer relationship process, it can promote the value proposition model innovation in the business model innovation. Enterprise business model innovation should not only pay attention to the collaborative innovation between different elements within the enterprise but also pay attention to the overall coordination mechanism of the company’s external interest network, pay attention to the different value propositions of stakeholders through the enterprise network, and cultivate the enterprise’s rapid response to market changes. Network centrality has the greatest positive impact on the supply chain process. The company develops new products, manages customer relationships across departments, and implements supply chain management across departments.

Construction of Enterprise Management Business Model Based on Internet of Things RFID Technology