Pricing Decisions of Two Complementary Products in a Fuzzy Environment | Zendy

Li Wang | Zendy; Jing Zhao | Zendy; Jie Wei | Zendy

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Pricing Decisions of Two Complementary Products in a Fuzzy Environment

Author(s) -

Li Wang,

Jing Zhao,

Jie Wei

Publication year - 2014

Publication title -

mathematical problems in engineering

Language(s) - English

Resource type - Journals

SCImago Journal Rank - 0.262

H-Index - 62

eISSN - 1026-7077

pISSN - 1024-123X

DOI - 10.1155/2014/729287

Subject(s) - stackelberg competition , fuzzy logic , operations research , pricing strategies , decision model , computer science , game theory , microeconomics , business , economics , mathematical economics , mathematics , artificial intelligence

Pricing decisions of two complementary products in a fuzzy environment are considered in this paper. The purpose of this paper is to analyze the changes of the optimal retail pricing of two complementary products under two different decentralized decision scenarios (e.g., Nash game case and Stackelberg game case). As a reference model, the centralized pricing model is also established. The closed-form optimal pricing decisions of the two complementary products are obtained in the above three decision scenarios. Some interesting management insights into how pricing decisions vary with decision scenarios are given

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