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Project priority strategy is the benchmarking of a corporate operation management strategy and in particular is used by a projects-based research and development firm in the complex competence environment of the information and communication technology (ICT) industry. This research takes the variables of external environments and internal resources into account for a firm’s market, technology, and finance assets in order to present a decision process on a project priority strategy. This empirical study also addresses the key factors of the interaction between business on a project development’s supply chain: clients, the examined firm, and suppliers. The findings indicate that a profit-driven project can dominate the firm’s strategic operations and management from the resource-based view and analytic hierarchy process technique perspectives. At the same time, the analysis results contribute significant values to project decision management, which is highly recommended for small-medium enterprises conducting product/project development, project portfolio management, and strategic business management

Decision Process Analysis on Project Priority Strategy: A Case Study of an ICT Design Firm