Pricing Decision under Dual-Channel Structure considering Fairness and Free-Riding Behavior | Zendy

Yongmei Liu | Zendy; Chunjie Ding | Zendy; Fan Chen | Zendy; Xiaohong Chen | Zendy

AI Assistant Blog Pricing

Home ZAIA Blog

Open Access

Pricing Decision under Dual-Channel Structure considering Fairness and Free-Riding Behavior

Author(s) -

Yongmei Liu,

Chunjie Ding,

Fan Chen,

Xiaohong Chen

Publication year - 2014

Publication title -

discrete dynamics in nature and society

Language(s) - English

Resource type - Journals

SCImago Journal Rank - 0.264

H-Index - 39

eISSN - 1607-887X

pISSN - 1026-0226

DOI - 10.1155/2014/536576

Subject(s) - channel (broadcasting) , dual (grammatical number) , free riding , business , service (business) , computer science , microeconomics , marketing , computer network , economics , art , literature , incentive

Under dual-channel structure, the free-riding behavior based on different service levels between online channel and offline channel cannot be avoided, which would lead to channel unfairness. This study implies that the dual-channel supply chain is built up by online channel controlled by manufacturer and traditional channel controlled by retailer, respectively. Under this channel structure, we rebuild the linear demand function considering free-riding behavior and modify the pricing model based on channel fairness. Then the influences of fair factor and free-riding behavior on manufacturer and retailer pricing and performance are discussed. Finally, we propose some numerical analysis to provide some valuable recommendations for manufacturer and retailer improving channel management performance

The content you want is available to Zendy users.

Already have an account? Click here to sign in.

Having issues? You can contact us here

Accelerating Research