Modeling the Joint Choice Decisions on Urban Shopping Destination and Travel-to-Shop Mode: A Comparative Study of Different Structures | Zendy

Chuan Ding | Zendy; Binglei Xie | Zendy; Yaowu Wang | Zendy; Yaoyu Lin | Zendy

Open Access

Modeling the Joint Choice Decisions on Urban Shopping Destination and Travel-to-Shop Mode: A Comparative Study of Different Structures

Author(s) -

Chuan Ding,

Binglei Xie,

Yaowu Wang,

Yaoyu Lin

Publication year - 2014

Publication title -

discrete dynamics in nature and society

Language(s) - English

Resource type - Journals

SCImago Journal Rank - 0.264

H-Index - 39

eISSN - 1607-887X

pISSN - 1026-0226

DOI - 10.1155/2014/492307

Subject(s) - nested logit , multinomial logistic regression , downtown , mode (computer interface) , joint (building) , computer science , trips architecture , travel behavior , mode choice , econometrics , mixed logit , logistic regression , transport engineering , geography , mathematics , engineering , architectural engineering , public transport , archaeology , machine learning , operating system , parallel computing

The joint choice of shopping destination and travel-to-shop mode in downtown area is described by making use of the cross-nested logit (CNL) model structure that allows for potential interalternative correlation along the both choice dimensions. Meanwhile, the traditional multinomial logit (MNL) model and nested logit (NL) model are also formulated, respectively. This study uses the data collected in the downtown areas of Maryland-Washington, D.C. region, for shopping trips, considering household, individual, land use, and travel related characteristics. The results of the model reveal the significant influencing factors on joint choice travel behavior between shopping destination and travel mode. A comparison of the different models shows that the proposed CNL model structure offers significant improvements in capturing unobserved correlations between alternatives over MNL model and NL model. Moreover, a Monte Carlo simulation for a group of scenarios assuming that there is an increase in parking fees in downtown area is undertaken to examine the impact of a change in car travel cost on the joint choice of shopping destination and travel mode switching. The results are expected to give a better understanding on the shopping travel behavior

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