Adoption of Mobile Information Services: An Empirical Study | Zendy

Shang Gao | Zendy; John Krogstie | Zendy; Keng Siau | Zendy

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Adoption of Mobile Information Services: An Empirical Study

Author(s) -

Shang Gao,

John Krogstie,

Keng Siau

Publication year - 2014

Publication title -

mobile information systems

Language(s) - English

Resource type - Journals

SCImago Journal Rank - 0.346

H-Index - 34

eISSN - 1875-905X

pISSN - 1574-017X

DOI - 10.1155/2014/146435

Subject(s) - norwegian , computer science , technology acceptance model , empirical research , service model , service (business) , knowledge management , information system , human–computer interaction , marketing , business , usability , statistics , philosophy , linguistics , mathematics , engineering , electrical engineering

This study investigates the adoption of mobile information services at a Norwegian university. By expanding the Technology Acceptance Model (TAM), a new research model, known as the mobile services acceptance model (MSAM), is proposed. Based on the research model, seven research hypotheses are presented. The proposed research model and research hypotheses were empirically tested using data collected from a survey of users of a mobile service, extended Mobile Student Information Systems (eMSIS), at a Norwegian university. The findings indicate that the fitness of the research model is good. Support was also found for the seven research hypotheses. Among the factors, the personal initiatives and characteristics has the strongest influence on the intention to use eMSIS.

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