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Pricing and Remanufacturing Decisions of a Decentralized Fuzzy Supply Chain
Author(s) -
Jing Zhao,
Weiyu Liu,
Jie Wei
Publication year - 2013
Publication title -
discrete dynamics in nature and society
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.264
H-Index - 39
eISSN - 1607-887X
pISSN - 1026-0226
DOI - 10.1155/2013/986704
Subject(s) - remanufacturing , business , supply chain , game theory , industrial organization , product (mathematics) , fuzzy logic , production (economics) , value (mathematics) , supply and demand , microeconomics , computer science , marketing , economics , manufacturing engineering , mathematics , geometry , artificial intelligence , machine learning , engineering
The optimal pricing and remanufacturing decisions problem of a fuzzy closed-loop supply chain is considered in this paper. Particularly, there is one manufacturer who has incorporated a remanufacturing process for used products into her original production system, so that she can manufacture a new product directly from raw materials or fromcollected used products. The manufacturer then sells the new product to two different competitive retailers, respectively, and the two competitive retailers are in charge of decidingthe rates of the remanufactured products in their consumers’ demand quantity. The fuzziness is associated with the customer’s demands, the remanufacturing and manufacturingcosts, and the collecting scaling parameters of the two retailers. The purpose of this paper is to explore how the manufacturer and the two retailers make their own decisions about wholesale price, retail prices, and the remanufacturing rates in the expected value model. Using game theory and fuzzy theory, we examine each firm’s strategy and explore the role of the manufacturer and the two retailers over three different game scenarios. We get some insights into the economic behavior of firms, which can serve as the basis for empirical study in the future

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