A Comparison of Bullwhip Effect under Various Forecasting Techniques in Supply Chains with Two Retailers
Author(s) -
Junhai Ma,
Xiaogang Ma
Publication year - 2013
Publication title -
abstract and applied analysis
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.228
H-Index - 56
eISSN - 1687-0409
pISSN - 1085-3375
DOI - 10.1155/2013/796384
Subject(s) - bullwhip effect , moving average , exponential smoothing , demand forecasting , lead time , volatility (finance) , econometrics , autoregressive model , supply chain , order (exchange) , sales forecasting , economics , mathematics , computer science , supply chain management , operations research , statistics , operations management , business , marketing , finance
We examine the impact of three forecasting methods on the bullwhip effect in a two-stage supply chain with one supplier and two retailers. A first order mixed autoregressive-moving average model (ARMA(1, 1)) performs the demand forecast and an order-up-to inventory policy characterizes the inventory decision. The bullwhip effect is measured, respectively, under the minimum mean-squared error (MMSE), moving average (MA), and exponential smoothing (ES) forecasting techniques. The effect of parameters on the bullwhip effect under three forecasting methods is analyzed and the bullwhip effect under three forecasting methods is compared. Conclusions indicate that different forecasting methods lead to different bullwhip effects caused by lead time, underlying parameters of the demand process, market competition, and the consistency of demand volatility between two retailers. Moreover, some suggestions are present to help managers to select the forecasting method that yields the lowest bullwhip effect
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