Open AccessFrom (Un)Willingness to InvolveMENt: Development of a Successful Study Brand for Recruitment of Diverse MSM to a Longitudinal HIV Research
Author(s) -
Paula M. Frew,
Victoria Williams,
Eve Shapiro,
Travis Sanchez,
Eli S. Rosenberg,
Vincent L. Fenimore,
Patrick S. Sullivan
Publication year - 2013
Publication title -
international journal of population research
Language(s) - English
Resource type - Journals
eISSN - 2090-4029
pISSN - 2090-4037
DOI - 10.1155/2013/624245
Subject(s) - human immunodeficiency virus (hiv) , men who have sex with men , algorithm , computer science , psychology , medicine , family medicine , syphilis
HIV continues to be a major concern among MSM, yet Black MSM have not been enrolled in HIV research studies in proportionate numbers to White MSM. We developed an HIV prevention research brand strategy for MSM.
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