International Market Orientation and Management Capabilities as Determinants of the New Ventures’ International Behaviour | Zendy

Diego Monferrer | Zendy; Andreu Blesa | Zendy; María Ripollés Meliá | Zendy

Open Access

International Market Orientation and Management Capabilities as Determinants of the New Ventures’ International Behaviour

Author(s) -

Diego Monferrer,

Andreu Blesa,

María Ripollés Meliá

Publication year - 2012

Publication title -

economics research international

Language(s) - English

Resource type - Journals

eISSN - 2090-2123

pISSN - 2090-2131

DOI - 10.1155/2012/623685

Subject(s) - diversification (marketing strategy) , international market , market orientation , entrepreneurship , international marketing , business , international business , home market , emerging markets , industrial organization , marketing , international economics , international trade , economics , market economy , finance , management

The main research objectives of this paper are the analysis of the influence of international market orientation and the management capabilities derived from that orientation on international new ventures’ (INVs) behavior. Foreign market geographical diversification and the commitment involved in entry modes are considered to reflect this international behavior. Thus existing International Entrepreneurship literature is developed by analyzing the behavior of INVs explaining and testing how international market orientation and management capabilities affect geographical diversification and the commitment involved in entry modes. The empirical study confirms this influence

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