Open AccessConsumer Spending and Customer Satisfaction: Untying the Knot
Author(s) -
Peter S. Sephton
Publication year - 2012
Publication title -
economics research international
Language(s) - English
Resource type - Journals
eISSN - 2090-2123
pISSN - 2090-2131
DOI - 10.1155/2012/534209
Subject(s) - index (typography) , recession , customer satisfaction , knot (papermaking) , economics , consumer spending , econometrics , marketing , business , macroeconomics , computer science , chemical engineering , world wide web , engineering
The recession of 2007–2009 has led to renewed interest in forecasting discretionary consumer spending and whether marketing variables contain predictive content. Using the ACSI customer satisfaction index and both linear and nonlinear methods, this note suggests the index fails to enhance our understanding of the temporal evolution of discretionary spending
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