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After 16 years of editing journals for The Physiological Society (Editor-in-Chief The Journal of Physiology, 2011–2016; and Experimental Physiology, 2006–2011), I was asked by Editor-in-Chief Gary Sieck to reflect on challenges, opportunities, and the future of publishing in physiological sciences before I take on my next assignment as Head of Physiology, Anatomy and Genetics at Oxford. I have never been a great one for looking back, although history can always teach us lessons for the future, so this editorial takes a brief backward and forward look at physiology and its dissemination

Challenges, Opportunities, and the Future of Physiological Publications in the Hype Cycle