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Author(s) -
Kenton O’Hara,
Mark Perry
Publication year - 2001
Publication title -
citeseer x (the pennsylvania state university)
Language(s) - English
Resource type - Conference proceedings
ISBN - 1-58113-340-5
DOI - 10.1145/634067.634271
Subject(s) - database transaction , deferral , computer science , transaction processing , internet privacy , business , computer security , human–computer interaction , database , finance
As people walk around in the world, many impulses to make a transaction are generated by objects in the environment. For many reasons these transaction impulses are deferred. A study of consumer behaviour is presented focussing on why these transaction impulses are deferred. By looking at the reasons for deferral we aim to inform the design of new user centred mobile ecommerce solutions based on overcoming some of these deferral reasons.
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