Dead Angles of Personalization

The amount of information available on the web is too vast for individuals to be able to process it all. To cope with this issue, digital platforms started relying on algorithms to curate, filter and recommend content to their users. This problem has generally been envisioned from a technical perspective, as an optimization issue and has been mostly untouched by design considerations. Through 16 interviews with daily users of platforms, we analyze how curation algorithms influence their daily experience and the strategies they use to try to adapt them to their own needs. Based on these empirical findings, we propose a set of four speculative design alternatives to explore how we can integrate curation algorithms as part of the larger fabric of design on the web. By exploring interactions to counter the binary nature of curation algorithms, their uniqueness, their anti-historicity and their implicit data collection, we provide tools to bridge the current divide between curation algorithms and people.