Tower of babel

With the growing amount of textual data produced by online social media today, the demands for sentiment analysis are also rapidly increasing; and, this is true for worldwide. However, non-English languages often lack sentiment lexicons, a core resource in performing sentiment analysis. Our solution, Tower of Babel (ToB), is a language-independent sentiment-lexicon-generating crowdsourcing game. We conducted an experiment with 135 participants to explore the difference between our solution and a conventional manual annotation method. We evaluated ToB in terms of effectiveness, efficiency, and satisfactions. Based on the result of the evaluation, we conclude that sentiment classification via ToB is accurate, productive and enjoyable.