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Recommendations for the long tail by term-query graph
Author(s) -
Francesco Bonchi,
Raffaele Perego,
Fabrizio Silvestri,
Hossein Vahabi,
Rossano Venturini
Publication year - 2011
Publication title -
citeseer x (the pennsylvania state university)
Language(s) - English
Resource type - Conference proceedings
DOI - 10.1145/1963192.1963201
Subject(s) - computer science , term (time) , markov chain , graph , theoretical computer science , query optimization , set (abstract data type) , online aggregation , sargable , web search query , data mining , information retrieval , search engine , machine learning , physics , quantum mechanics , programming language
We define a new approach to the query recommendation problem. In particular, our main goal is to design a model enabling the generation of query suggestions also for rare and previously unseen queries. In other words we are targeting queries in the long tail. The model is based on a graph having two sets of nodes: Term nodes, and Query nodes. The graph induces a Markov chain on which a generic random walker starts from a subset of Term nodes, moves along Query nodes, and restarts (with a given probability) only from the same initial subset of Term nodes. Computing the stationary distribution of such a Markov chain is equivalent to extracting the so-called Center-piece Subgraph from the graph associated with the Markov chain itself. Given a query, we extract its terms and we set the restart subset to this term set. Therefore, we do not require a query to have been previously observed for the recommending model to be able to generate suggestions

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