From HCI to media experience: methodological implications

The landscape of interactive technology design and evaluation is expanding. In the past, usability and task efficiency were the main focus for research in human computer interaction; evaluation methods worked from single user data over constrained tasks. This kind of work remains central to our discipline. However, new issues are complicating this scenario. For example, how do we design for quintessentially elusive concepts like "experience"? Especially when that experience is not singular, but social, where data are spread across many people, potentially many platforms and devices, and many settings. Where the lab test cannot shed light on ways that experience unfolds over time. The units of analysis and the data to be gathered are contested. In this workshop we invite discussion of interactive media experience and how to design for and evaluate it.