A novel collaborative filtering-based framework for personalized services in m-commerce

With the rapid growth of wireless technologies and handheld devices, m-commerce is becoming a promising research area. Personalization is especially important to the success of m-commerce. This paper proposes a novel collaborative filtering-based framework for personalized services in m-commerce. The framework extends our previous work by using Online Analytical Processing (OLAP) to represent the relations among user, content and context information, and adopting a multi-dimensional collaborative filtering model to perform inference. It provides a powerful and well-founded mechanism to personalization for m-commerce. We implemented it in an existing m-commerce platform, and experimental results demonstrate its feasibility and correctness.