The Risks of Multimedia Methods: Effects of Actor's Race and Gender on Preferences for Health States | Zendy

Leslie Lenert | Zendy; J. F. Ziegler | Zendy; Tan Lee | Zendy; C. Unfred | Zendy; Ramy Mahmoud | Zendy

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The Risks of Multimedia Methods: Effects of Actor's Race and Gender on Preferences for Health States

Author(s) -

Leslie Lenert,

J. F. Ziegler,

Tan Lee,

C. Unfred,

Ramy Mahmoud

Publication year - 2000

Publication title -

journal of the american medical informatics association

Language(s) - English

Resource type - Journals

SCImago Journal Rank - 1.614

H-Index - 150

eISSN - 1527-974X

pISSN - 1067-5027

DOI - 10.1136/jamia.2000.0070177

Subject(s) - race (biology) , visual analogue scale , affect (linguistics) , psychology , preference , scale (ratio) , social psychology , schizophrenia (object oriented programming) , white (mutation) , medicine , clinical psychology , psychiatry , physical therapy , gender studies , sociology , biochemistry , chemistry , physics , communication , quantum mechanics , economics , gene , microeconomics

While the use of multimedia methods in medical education and decision support can facilitate learning, it also has certain hazards. One potential hazard is the inadvertent triggering of racial and gender bias by the appearance of actors or patients in presentations. The authors hypothesized that race and gender affect preferences. To explore this issue they studied the effects of actors' race and gender on preference ratings for health states that include symptoms of schizophrenia.

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