Open AccessMellowing Skeptical Consumers: An Examination of Sponsorship-Linked Advertising
Author(s) -
Sarah Kelly,
Len Coote,
T. Bettina Cornwell,
Anna R. McAlister
Publication year - 2017
Publication title -
international journal of sport communication
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.344
H-Index - 4
eISSN - 1936-3915
pISSN - 1936-3907
DOI - 10.1123/ijsc.2016-0099
Subject(s) - persuasion , skepticism , advertising , entertainment , psychology , cognition , consumer behaviour , marketing , business , social psychology , political science , epistemology , philosophy , neuroscience , law
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