Augmented Reality E-Commerce System: A Case Study | Zendy

Yuzhu Lu | Zendy; Shana Smith | Zendy

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Augmented Reality E-Commerce System: A Case Study

Author(s) -

Yuzhu Lu,

Shana Smith

Publication year - 2010

Publication title -

journal of computing and information science in engineering

Language(s) - English

Resource type - Journals

SCImago Journal Rank - 0.538

H-Index - 50

eISSN - 1944-7078

pISSN - 1530-9827

DOI - 10.1115/1.3385795

Subject(s) - purchasing , augmented reality , e commerce , usability , product (mathematics) , computer science , the internet , information system , human–computer interaction , world wide web , multimedia , engineering , business , marketing , geometry , mathematics , electrical engineering

In this study, an augmented reality (AR) e-commerce system was developed and a usability study was conducted to compare the AR e-commerce system with the traditional e-commerce system. The AR e-commerce system was developed as an Internet plug-in, which can be accessed with different computers. Study results show that the AR e-commerce system can provide more information and more direct experiences to online customers, by combining physical environment information with virtual product models. Online shoppers can "test use" products while shopping online and acquire more information about the products. Thus, customers can make better purchasing decisions and have a better chance to purchase the "right" products.

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