The Olympics, transnational law and legal transplants: the International Olympic Committee, ambush marketing and ticket touting

This paper concerns the origination , development and emergence of what might be termed ‘ Olympic law ’. This has an impact across borders and with transnational effect . It examines the unique process of creation of these laws , laws created by a national legislature to satisfy the commercial demands of a private body , the International Olympic Committee ( IOC ). It begins by critically locating the IOC and Olympic law and examining Olympic law as a transnational force . Using two case studies , those of ambush marketing and ticket touting , it demonstrates how private entities can be the drivers of specific , self‐interested legislation when operating as a transnational organisation from within the global administrative space and notes the potential dangers of such legal transplants .